Hope Equity® revolutionizes philanthropy with one-stop shopping for charity
LITTLE ROCK, Ark. (April 28, 2008) – Facebook. MySpace. LinkedIn. According to a new report released by Forrester research, not only will the trend of social networking continue to grow by an estimated 43 percent annually over the next five years, but globally, businesses will spend almost $4.6 billion on social networking technology. Now a new website is leveraging this social networking phenomenon to build online communities dedicated to helping the world around them. Hope Equity® enables individuals, groups or organizations to invest in long-term sustainable giving to causes or charities they support across the globe.
HIV/AIDS, Environmental Issues, Hunger in Africa and funds for impoverished countries such as Kenya, Mozambique, Cambodia and Afghanistan are only a few of the endowments currently established on the Hope Equity® website. Additionally, the site is currently undergoing an upgrade slated to launch June 1, 2008. The site redesign will enable this philanthropic community to blog, receive RSS feeds, join other groups, contribute to other individuals’ endowments, conduct research on various charities and causes and find fundraising tools to strengthen their economic portfolios.
“The next generation of charitable donors is socially and globally aware as never before,” said Greg Spradlin, Vice President for Hope Equity®. “A brainchild of the Heifer Foundation, the Hope Equity® website has grown to invest over $5 million dollars since its original launch in 2007, helping over 130 causes worldwide. Launching the newly upgraded Hope Equity® website will enable these entrepreneurial individuals to connect with the non-profits and causes they are interested in supporting; thus providing a tangible, sustainable method of helping and interacting with the world around them.

